"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach
to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional
Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical
factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read,
and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins, Director, Cambridge Professional Academy Ltd
to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional
Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical
factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read,
and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins, Director, Cambridge Professional Academy Ltd
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